Ren Min Wang·2025-12-29 01:13Core Viewpoint - The integration of traditional Chinese culture into the automotive industry is essential for the development of a unique Chinese automotive culture, which is rooted in the nation's heritage and provides a solid foundation for innovation and growth [1][4]. Group 1: Cultural Integration - Great Wall Motors is committed to infusing traditional Chinese culture into its brand identity, creating a national brand that resonates with consumers [2]. - The company draws inspiration from historical engineering, such as the Dujiangyan irrigation system, to innovate technologies like the Hi4 energy distribution system, which has received prestigious awards [2]. - By incorporating elements from traditional art, such as Dunhuang murals, into product design, Great Wall Motors has successfully attracted younger consumers with new color options [2]. Group 2: Market Performance - China's automotive production and sales have maintained the world's largest volume for 16 consecutive years, with over 31 million units sold in the first 11 months of 2025, and domestic brands holding a 69.6% market share [3]. - The infusion of traditional cultural values, such as integrity and innovation, has facilitated the transition of the automotive industry from scale expansion to value enhancement [3]. Group 3: Global Strategy - Great Wall Motors aims to establish a comprehensive "ecological export" model that encompasses research, production, supply, sales, and service, promoting Chinese traditional aesthetics in international markets [3]. - The company's approach to global expansion is based on mutual respect and aims for win-win outcomes, enhancing the recognition and reputation of Chinese automotive brands abroad [3]. Group 4: Future Outlook - The "14th Five-Year Plan" period presents a strategic opportunity for China's automotive industry to transition from a major automotive nation to a strong automotive nation, emphasizing the importance of both technology and culture [4]. - Great Wall Motors will continue to uphold and promote traditional Chinese culture while striving to enhance its national brand and better serve global users [4].