KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-29 01:37Core Insights - The Chinese liquor market has shown signs of recovery, with the average retail price of the top ten liquor products stabilizing and rebounding after a two-day decline, reaching a total price of 9210 yuan, an increase of 23 yuan from the previous day [1] Price Movements - The market experienced a general upward trend, with most brands seeing price increases. Notably, Yanghe Dream Blue M6+ led the market with a price rebound of 12 yuan per bottle, while Qinghua Lang increased by 7 yuan per bottle, marking its eighth consecutive day of price growth [1] - Other price changes include: - Wuliangye Pu 58th generation up by 5 yuan per bottle - Qinghua Fen 20 up by 4 yuan per bottle - Guizhou Moutai premium up by 3 yuan per bottle - Gujing Gonggu 20 and Shuijing Jian Nan Chun up by 1 yuan per bottle - Xijiu Junpin down by 6 yuan per bottle, continuing a three-day decline - Guojiao 1573 down by 4 yuan per bottle - Feitian Moutai down by 3 yuan per bottle [1][5] Market Data Collection - The data for the liquor price reference is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of the market [2] Industry Developments - Guizhou Moutai held a national distributor conference on December 28, where the new management team emphasized respect for distributors and outlined a development strategy for 2026. The company acknowledged its shortcomings in market penetration and consumer engagement while asserting the broad market potential for Moutai products [2] - Moutai's new strategy focuses on preventing price speculation, promoting market-driven pricing, and building a pyramid product system centered around the 500ml Feitian Moutai as the main product, while enhancing boutique and zodiac products as key offerings [2] - The company aims to integrate online and offline channels, encouraging compliant distributors to expand online operations and shifting towards a consumer-centric marketing approach. The chairman redefined the relationship with distributors, ensuring they do not incur losses while also requiring a shift from passive to proactive consumer service [2]