徕芬海外负责人更迭，前安克创新核心出海操盘手罗明波接棒

Core Viewpoint - The recent personnel changes at Lifeng, with the appointment of Luo Mingbo as the new International General Manager, signal a strategic shift towards enhancing the company's global presence and product innovation, particularly in overseas markets [2][6]. Group 1: Personnel Changes - Shao Shili, the former head of overseas markets, has left the company due to normal work transitions, paving the way for Luo Mingbo to take over [2][3]. - Luo Mingbo, previously the General Manager for Anker Innovations in the Asia-Pacific and North America regions, is expected to leverage his extensive experience to drive Lifeng's overseas business [3][4]. Group 2: Business Strategy - Lifeng has already established a presence in Southeast Asia, Europe, and North America, achieving double-digit growth in recent years, and plans to further expand its overseas market strategy [2][6]. - The company aims to introduce new products in 2026, marking it as a significant year for innovation [2]. Group 3: Market Performance - Under Shao Shili's leadership, Lifeng's overseas business achieved notable success, with markets like Singapore and Malaysia ranking among the top in the high-speed hair dryer category, and core channels in Western Europe and North America seeing over 60% growth [3][4]. Group 4: Luo Mingbo's Background - Luo Mingbo's previous experience at Anker Innovations, where he contributed to the brand's global expansion across 180 countries, positions him as a key asset for Lifeng's international strategy [4]. - His track record includes transitioning Anker from a single-channel to a multi-channel brand, enhancing localized operations in key markets [4]. Group 5: Industry Challenges - The competitive landscape in the personal care sector is intense, with established brands like Philips and Oral-B dominating overseas markets, presenting a challenge for Lifeng in terms of brand recognition [6]. - Lifeng faces potential risks related to platform and patent issues, particularly in the German market, where previous legal victories may not fully mitigate sales challenges on platforms like Amazon [6].