非遗守正，责任致远——全聚德荣获2025金融界“金智奖”ESG践行卓越案例奖

Core Viewpoint - Quanjude Group has been awarded the "ESG Practice Excellence Case Award" at the 14th Financial界 "Golden Wisdom Award" for its solid practices and innovative achievements in the field of Environmental, Social, and Governance (ESG), marking a significant transformation for traditional catering enterprises in the era of high-quality development [1] Group 1: ESG Practices - Quanjude has implemented a "traceable + localized" procurement system, prioritizing poultry and vegetables from ecological farms in the Beijing-Tianjin-Hebei region to reduce carbon footprints [5] - The company has introduced smart energy management systems in core stores, achieving an average annual energy consumption reduction of 18% per store, with its Beijing Qianmen store projected to reduce carbon emissions by over 300 tons in 2024 [2] - Quanjude has reduced the use of single-use plastic products by 62% in 2024 compared to the previous year, maintaining a resource recovery rate of over 95% for kitchen waste [5] Group 2: Cultural and Community Engagement - Quanjude is committed to cultural heritage and social responsibility, investing in the training of heritage craftsmen and promoting intangible cultural heritage among youth, with over 2,000 young chefs trained through the "Old Brand Inheritance Plan" [6] - The company has provided over 50,000 free meals to frontline medical staff and community workers during special periods and continues to support local farmers by purchasing specialty products to aid rural revitalization [10] Group 3: Governance and Transparency - Quanjude has enhanced its corporate governance by optimizing its board structure and establishing an ESG committee, linking sustainable development goals to management assessments [11] - The company has independently published its first ESG report in 2024, transparently disclosing key indicators and improvement plans, and has received a BBB rating from MSCI, ranking among the top in the domestic catering industry [11] Group 4: Innovation and Future Outlook - Quanjude is exploring a new model of "catering + cultural tourism + health management," integrating traditional cuisine with health management to meet diverse needs in an aging society [21] - The company aims to continue embedding ESG principles into its brand DNA, striving to be a responsible and future-oriented Chinese time-honored brand [22] - Quanjude's commitment to ESG reflects its dedication to sustainable development, demonstrating that traditional enterprises can thrive through responsibility and innovation [26]