Core Viewpoint - The article highlights the misuse of "patent certification" by some merchants as a marketing tool, misleading consumers about the efficacy and quality of products, particularly in categories like children's lutein and glucosamine products [1][12]. Group 1: Misleading Patent Claims - Some merchants are using patents unrelated to the claimed benefits of their products to mislead consumers, creating a false sense of security regarding product efficacy [1][12]. - An investigation revealed that certain children's lutein products claimed to have patents that do not correlate with their advertised near-sightedness prevention benefits [2][12]. - Specific examples include NaturElan's lutein gummies listing patents related to lutein composition and visual function improvement, which do not support the product's claims [2]. Group 2: Product-Specific Investigations - GreenLife's children's lutein eye protection tablets have patents related to glare prevention and treatment methods for eye diseases, but these do not directly support the product's marketed benefits [3]. - Brieyeye's DHA lutein gummies claimed to have patents for treating eye diseases, but the patents primarily focus on antioxidant compositions, not directly on the product's advertised effects [3]. - Similar misleading claims were found in products like "袋鼠杰克婴童植萃舒鼻膏," where the patents cited were related to manufacturing processes rather than the claimed benefits [4]. Group 3: Legal and Regulatory Insights - Legal experts indicate that using unrelated patents as endorsements for product efficacy may constitute misleading commercial advertising, violating China's Anti-Unfair Competition Law [12]. - The article emphasizes the importance of verifying patent authenticity and relevance to product claims, advising consumers to check patent details on official platforms [14]. - Instances of merchants falsely claiming patents or using expired patents have been documented, leading to legal actions and penalties [13][14].
别被产品的“专利认证”忽悠丨2025消费问题高发区③
Bei Ke Cai Jing·2025-12-29 03:09