新大众文艺“出新”更要“出彩”（人民时评）

Core Viewpoint - The rise of "new popular literature" reflects a shift in cultural production, where ordinary people are increasingly participating in artistic creation, reshaping the literary landscape in the digital age [1][2][3] Group 1: Creation Subject - New popular literature is characterized by its creation by the masses, allowing individuals from various backgrounds to engage in artistic expression [1][2] - The involvement of ordinary people in literature is unprecedented, with diverse contributors such as workers, students, and parents sharing their stories [1] Group 2: Creation Content - The content of new popular literature focuses on everyday life and individual experiences, resonating with audiences and fostering connections [2] - Examples include humorous short dramas by elderly individuals and traditional culture being revitalized through modern formats like short videos [2] Group 3: Dissemination Method - The dissemination of new popular literature occurs through various platforms, including social media and short video sites, with over 1.3 billion short videos and 1.5 billion words of online literature produced daily [2] - The diversity of platforms enhances the reach of literary works, but also raises concerns about content quality and originality [2] Group 4: Professional Support - While new popular literature is driven by the masses, the lack of professional support can lead to superficiality in artistic innovation [3] - Engaging professional artists in collaboration with the public can deepen the quality and sustainability of creative works [3] Group 5: Value Orientation - Encouraging public creation should be accompanied by a focus on value guidance, ensuring that the narratives reflect societal themes and resonate with contemporary issues [3] - The most impactful works emerge from authentic representations of people's lives, contributing to a collective cultural narrative [3] Group 6: Future Outlook - The ongoing wave of new popular literature is expected to contribute significantly to the construction of modern Chinese civilization, driven by innovative and quality-driven cultural production [3]