3 6 Ke·2025-12-29 03:26Core Insights - The SUV market is thriving in 2025, with Tesla's Model Y maintaining its position as the top-selling SUV from January to November, while Xiaomi's YU7 set a record by surpassing 200,000 pre-orders within three minutes of its launch [1][2]. SUV Market Performance - From January to November, SUV sales exceeded 10.699 million units, leading among sedans, SUVs, and MPVs, with a year-on-year growth rate of 7.3% [2]. - The market share of six-seat SUVs has increased from 3% in 2021 to 6.5% in the first half of this year, while seven-seat SUVs have maintained a stable share of around 5% [2]. New Model Launches - Numerous new three-row SUV models have been launched this year, including the Aito M8, Lido L90, and NIO ES8, with significant price adjustments and configurations to attract consumers [2][3][7]. - The Aito M8 and M9 have achieved sales of over 100,000 units each from January to November, ranking first and second in large SUV sales [9]. Market Trends and Consumer Demand - The demand for three-row SUVs is driven by the increasing number of multi-child families in China, which is expected to peak by 2035, indicating a long-term growth potential for this segment [4][15]. - The shift in family structure from "one-child" to "multi-child" is pushing consumer preferences from functional vehicles to those offering greater comfort and flexibility [4]. Pricing Strategies - The pricing landscape for three-row SUVs is becoming more competitive, with models like the Lido L90 and Galaxy M9 entering the market at significantly lower price points, making them more accessible [7][9]. - The introduction of aggressive pricing strategies, such as the Lido L90 starting at 26.58 million yuan and the Galaxy M9 at 19.38 million yuan, reflects the intense competition in this segment [8][9]. Future Outlook - Analysts predict that the three-row SUV market will continue to grow, with a focus on electric and hybrid models, as consumer preferences evolve towards more sustainable options [11][12]. - The future of three-row SUVs is expected to be shaped by family demand upgrades, product breakthroughs, and the acceleration of new energy trends, ensuring their position as optimal solutions for family travel [15].