屡教不改？游戏厂商为什么会抱着AI不放

Core Viewpoint - The gaming industry is increasingly adopting AI technology in game development despite significant backlash from players, who express dissatisfaction with AI-generated content [1][3][4]. Group 1: Player Sentiment - Players have criticized EA for low-quality AI-generated content in games like "Battlefield 6," indicating a preference for traditional game design over AI-generated elements [1]. - A report from Quantic Foundry reveals that 63% of players hold a very negative view of AI in game development, while only 7.6% support it [4]. - Acceptance of AI varies by age, with 22% of players over 45 accepting its use, compared to only 7% among players aged 18-24, and a mere 3% among those aged 13-17 [5]. Group 2: Industry Trends - Over 10,258 games on the Steam platform have disclosed the use of generative AI, accounting for approximately 8% of the total game library, with 12 games achieving over $10 million in revenue [3]. - Despite player complaints, developers like Larian Studios have integrated AI into their development processes, indicating a trend towards AI adoption in the industry [3][4]. - The gaming industry faces high risks, with the success of one game not guaranteeing the next, prompting developers to seek cost-effective solutions like AI to maintain production efficiency [10]. Group 3: AI Implementation Challenges - Many developers are using a simplistic approach to AI, generating game assets without adequate refinement, leading to numerous bugs and quality issues [9]. - The ideal use of AI involves extensive input and human oversight to ensure quality, but many companies are not following this best practice [9]. - The sentiment among some developers is that AI will increasingly become a part of the gaming landscape, despite current challenges and player resistance [11][12].