海澜之家与阿迪达斯达成战略合作

Core Viewpoint - Recently, Hailan Home and Adidas announced a deep strategic cooperation to jointly build an open, complementary, and sustainable "Sports+" ecosystem, focusing on "business for good" as the core guiding principle [1][2]. Group 1: Event Operations - The collaboration will focus on Hailan Home's "Lan Run Research Society," enhancing cooperation in popular running events such as road running and trail running, and upgrading the event operation system and runner services [1]. - The aim is to transform the "Lan Run Research Society" from an event platform into a comprehensive running service ecosystem, providing scientific training, professional equipment, and a full range of event experiences for runners [1]. Group 2: Public Welfare - The partnership will upgrade Hailan Home's "One More Gram of Warmth" public welfare initiative, which has been ongoing for over a decade, focusing on sports support for children in remote areas [1]. - Initiatives will include sports equipment donations and professional sports course guidance, aimed at enhancing the sports literacy of rural children [1]. - Since its launch in 2014, the project has covered over 1,700 schools across 24 provinces and cities in China, benefiting more than 300,000 students [1]. Group 3: Product Co-Creation - The two companies will launch a commemorative sweatshirt that integrates Eastern aesthetics with sports genes, balancing functionality and everyday adaptability [1]. - The product will be initially available through Hailan Home and Adidas stores, as well as Hailan Home's official flagship store on JD.com [1]. Group 4: Brand Synergy - Hailan Home will leverage its existing event sponsorship, sports landmark development, and official cooperation to inject national roots, channel networks, and industrial capital into the sports sector [2]. - This collaboration aims to create a brand synergy effect, injecting new momentum into the sports industry by combining Hailan Home's resources with Adidas's global leading sports expertise [2].