Group 1 - The core idea of the article is the launch of the "Doraemon Warm Winter Secret" marketing campaign by the hotpot chain company Xiaobai Xiaobai in collaboration with the anime IP Doraemon, aimed at creating emotional resonance with consumers during the festive season [1] - The "Doraemon Winter Scenic Cup" was launched on December 20 across over 700 restaurants nationwide, priced at 78 yuan, with a member-exclusive price of 68 yuan. The cup features a C-shaped handle, detachable straw, and dust cover, emphasizing both aesthetics and practicality [3] - During the campaign, customers who bring the winter scenic cup to Xiaobai Xiaobai's tea brand "Chami Tea" can enjoy an 8 yuan discount on large hot tea drinks, enhancing customer engagement [3] Group 2 - The collaboration targets Gen Z consumers aged 18-25 who pursue individuality and diverse cultures, as well as consumers aged 30-45 with a deep emotional connection to Doraemon. The campaign aims to evoke nostalgia and emotional connections through the warm image of Doraemon [4] - The initiative is designed to provide a creative and healing winter experience for Gen Z while also rekindling fond memories for older consumers, thereby establishing a deeper emotional connection during dining experiences [4] - The company plans to continue attracting a broader customer base through innovative collaborations, quality service, and unique experiences, aiming to create differentiated consumption experiences [4]
呷哺呷哺哆啦A梦景观杯开售，全国门店主题店装同步开启