国金证券:家电行业掘金欧美庭院经济 中国泳池机器人品牌加速出海
SINOLINK SECURITIESSINOLINK SECURITIES(SH:600109) 智通财经网·2025-12-29 03:44

Core Insights - The report from Guojin Securities highlights that the revolution in product capabilities is driving an increase in penetration rates for pool cleaning robots, leading to rapid market growth due to their "economical and reliable" features [1][4]. Industry Overview - Pool cleaning robots are automated devices designed to clean pool water, walls, and floors by moving autonomously. Their main advantage is the ability to clean underwater, utilizing a combination of structural, transmission, control, and cleaning components, along with multi-sensor fusion algorithms for intelligent navigation [2]. Market Size - The global pool market is steadily growing, with the total number of pools expected to reach approximately 32.9 million by 2024 and further increase to 39.3 million by 2029, representing a CAGR of 3.6%. Pool cleaning expenditures are projected to rise from $9 billion in 2019 to $12.9 billion by 2024, and reach $16.7 billion by 2029 [3]. Market Growth Drivers - The global shipment of pool robots is expected to reach 4.5 million units in 2024, with a market size of approximately 2.48 billion yuan and a penetration rate of 26.2%. The core driver of demand is the replacement of manual labor. By 2029, shipments are anticipated to grow to 6.6 million units, nearly a 50% increase from 2024. Cordless pool robots offer advantages such as ease of use and flexibility compared to corded models [4]. Competitive Landscape - The industry is highly concentrated, with the top five manufacturers holding over 70% of the market share. Overseas competitors, such as Maytronics, are experiencing a decline in market share, dropping from 48% in 2022 to 34.8% in 2024. Chinese brands are rapidly expanding internationally, leveraging technological innovation and supply chain advantages to gain market share and influence [5]. Key Players - Major Chinese players include: - Wangyuan Technology and Yuanding Intelligent, which are leading brands in pool robots with comprehensive R&D capabilities and a full product matrix including cordless and corded models. They focus on technological breakthroughs in underwater acoustic positioning and AI vision [6]. - Aiper, operated by Yuanding Intelligent, is projected to achieve revenue of approximately 3 billion yuan in 2024, becoming one of the fastest-growing smart cleaning brands globally [6]. - Xingmai Innovation targets the high-end market, emphasizing technology development and product iteration across four core areas: intelligence, mobility, cleaning ability, and user experience [6]. - Siaotuo focuses on ODM manufacturing of cost-effective underwater cleaning robots, targeting the mid-to-low-end market with products priced below $500 [6]. - Companies like Duzhimi Technology, Ecovacs, and Roborock are also entering the pool cleaning sector from the household cleaning robot market [6].