蒙牛“软牛奶”让更多人能喝奶

Core Viewpoint - Mengniu has launched a new "soft milk" product aimed at integrating milk into daily life and enhancing national nutrition, thereby injecting new momentum into the revitalization of the dairy industry [1] Group 1: Addressing Dairy Consumption Challenges - Milk is recognized as a key source of quality protein and calcium, essential for improving national nutrition levels, which is a long-term challenge for the dairy industry [2] - The average per capita milk consumption in China is approximately 40.5 kg per year, significantly lower than the recommended levels in the "Chinese Residents' Balanced Diet Pyramid (2022)" [2] Group 2: Innovation in Dairy Products - The introduction of soft milk represents a significant innovation in the dairy market, moving beyond merely addressing lactose intolerance to creating a product that resonates culturally and is accessible to a broader audience [6][8] - The soft milk product utilizes unique EHT enzyme hydrolysis technology to reduce the size of nutritional molecules by 47%, making it easier to absorb [7] Group 3: Setting New Standards in the Dairy Industry - The launch of soft milk aims to establish a new sub-category in the dairy market, responding systematically to consumer dietary habits and physical needs [8] - Soft milk transforms the concept of "easy absorption" into a tangible consumer experience, setting a new value standard for dairy products [8] Group 4: Product Development and Market Positioning - Mengniu plans to extend the functionality of soft milk to meet diverse consumer needs, including nutritional supplementation and flavor variety, promoting it as a widely accepted nutritional consumption concept [9] - The product has been designated as a "preparation guarantee product for national team athletes" by the National Sports Training Bureau, highlighting its credibility and market positioning [11] Group 5: Commitment to Consumer Health - The launch of soft milk reflects Mengniu's commitment to ensuring that every consumer can access quality milk, aligning with its core value of prioritizing consumer needs [11] - Mengniu aims to drive high-quality development in the dairy industry through continuous technological upgrades and product innovations, contributing to the realization of a "Healthy China" [11]