三只松鼠生活馆7店同开 探索社区零售新路径

Core Insights - The company, Three Squirrels, is transitioning from a snack-focused private brand retailer to a full-category private brand retailer, marking a significant strategic shift towards a more comprehensive retail model [1][2] Group 1: Expansion Strategy - Three Squirrels opened its first batch of standard lifestyle stores, with seven locations launched simultaneously, covering areas such as Wuhu, Wuwei, Ningguo, Langxi, and Guangde, indicating a rapid scale-up of its new retail strategy [1] - The new stores are designed to cater to the community's daily needs, featuring a product mix that includes over 1,500 essential items, with more than 90% being private label products and 70% being new items [1][3] Group 2: Operational Capabilities - The company is building three core capabilities: direct sourcing from producers, regional cold chain logistics, and a strong focus on private brands, which differentiates it from traditional retailers [2][3] - The establishment of a central kitchen in Wuhu, covering over 4,000 square meters, aims to enhance operational efficiency by providing fresh products and ensuring timely delivery to over 30 lifestyle stores in the region [3] Group 3: Future Plans - Three Squirrels plans to accelerate its store openings, with 20 new lifestyle stores set to launch in a concentrated period from January to February 2026, further expanding its presence in Anhui and surrounding areas [3]