普通食品宣称“疗效”，不能信丨2025消费问题高发区④

Core Viewpoint - The article highlights the issue of ordinary food products being falsely marketed as having therapeutic effects, misleading consumers into purchasing them under the guise of nutritional benefits [1][2][5]. Group 1: Misleading Claims in Nutritional Products - Many businesses are promoting ordinary foods, such as protein powders and nutritional supplements, as having various health benefits, which is a violation of regulations [2][5]. - Products like "牛脾肽儿童奶粉" (beef peptide children's milk powder) are marketed with claims that they can help children gain weight and improve appetite, with some suggesting a weight increase of 1-5 kg after consuming 3-6 cans [2][5]. - The marketing of protein powders often includes exaggerated claims such as "gain 10 kg with one can," which are not supported by regulatory standards for health claims [5][7]. Group 2: Regulatory Framework and Violations - According to the Food Safety Law, ordinary foods cannot make health claims, and any claims must be based on approved health functions [7][8]. - The article notes that many products blur the lines between ordinary foods and health supplements, misleading consumers about their actual benefits [7][8]. - The market supervision department has previously issued warnings about the misleading marketing practices that confuse ordinary foods with health products [7][8]. Group 3: Ingredient Transparency and Consumer Awareness - Many products contain minimal amounts of claimed beneficial ingredients, leading to "conceptual additions" that do not provide the promised health benefits [8][9]. - Consumers are advised to carefully examine ingredient lists, as many products list beneficial ingredients at the end of the list, indicating low concentrations [13][14]. - The article emphasizes the importance of understanding the actual content and dosage of ingredients in nutritional products to avoid being misled by marketing claims [9][14]. Group 4: Emerging Standards and Future Directions - The upcoming national standards for elderly nutritional products aim to address the current lack of specific standards and improve product quality [10]. - New regulations will require clear labeling and prohibit misleading claims, helping to shift the market from concept-based marketing to value-based supply [10].