Coupang(US:CPNG) Sou Hu Cai Jing·2025-12-29 05:31Core Viewpoint - Coupang acknowledges its responsibility for a recent personal information leak and plans to implement a user compensation scheme totaling 1.685 trillion Korean Won (approximately 8.157 billion RMB) to rebuild user trust [1][3]. Group 1: Data Breach Details - In November, Coupang discovered a data breach affecting 33.7 million user accounts in South Korea, with leaked information including names, email addresses, phone numbers, addresses, and some shopping details [3]. - The compensation plan targets users who received notifications about the data breach at the end of November, including both Coupang Wow members and regular members, as well as users with canceled accounts who were notified [3]. Group 2: Compensation Plan - Starting January 15, the company will distribute shopping vouchers worth 1.685 trillion Korean Won to the affected users [3]. - The vouchers will be categorized into four types, each usable once, with a maximum value of 50,000 Korean Won per user, including: - 5,000 Won voucher for Coupang's Rocket Delivery and other services - 5,000 Won voucher for Coupang Eats (fresh food) - 20,000 Won voucher for travel products - 20,000 Won voucher for Alex brand products [3]. - Eligible users can check their voucher information in the Coupang App starting January 15 and apply the vouchers during checkout [3].