KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-29 05:44Core Viewpoint - Guizhou Moutai (Group) Ecological Agriculture Development Co., Ltd. is focusing on transformation and change in response to industry adjustments, with a strategic direction of "health, youth, and internationalization" for the year 2026, marking the beginning of the 14th Five-Year Plan [1][3]. Product Policy - The company is concentrating on deepening product categories and optimizing systems, building a diversified product ecosystem with a focus on distilled spirits, prepared wines, and fermented beverages, while also exploring the health value of fruit juices [3][8]. - The distilled spirits series centers around UMEET with a full product range from 40% vol to 70% vol, implementing marketing calendar and tiered policy measures [8]. - The prepared wine series aims to establish a comprehensive price range layout, utilizing a flexible supply chain and exclusive policies to drive growth [8]. - New products in the fermented beverage series are being launched with an emphasis on technological innovation, while the fruit juice series focuses on functionality and mass appeal, collaborating with research institutions to develop new products [8]. Market Strategy - The company is advancing a regionally focused and intensive operational strategy, with the core goal of "consolidating existing markets and expanding new ones," implementing targeted strategies for different regions and clarifying resource allocation and channel development priorities [3][8]. Brand Building - Moutai is enhancing brand influence and market conversion efficiency through tiered investment policies, celebrity endorsements, refined online channel operations, and precise marketing of main products, while exploring a "content-driven sales" model [6][11]. Service Assurance - The company emphasizes both strict management and quality service, strengthening market management and digital traceability, optimizing training and logistics support, and introducing a "low-threshold, light-asset, high-return" cooperation model to empower distributors [6][11].