御纯金发布双品牌战略，以“御纯”高端线撬动黄金市场新机遇

Core Viewpoint - The launch of the "Yuchun Gold" brand marks a strategic upgrade for the company, focusing on high-end market opportunities driven by tax policy reforms and consumer demand for cultural and emotional value in gold products [1][3]. Industry Transformation - The Chinese gold and jewelry industry is entering a critical transformation phase, shifting from scale expansion to value-driven differentiation, influenced by new tax policies and changing consumer preferences [3][5]. - High-end consumers are increasingly valuing cultural significance, craftsmanship, and brand identity over traditional investment attributes of gold [3]. Dual Brand Strategy - The company has introduced a new high-end brand line "Yuchun," which collaborates with its existing mass-market brand "Yuchun Gold" to achieve comprehensive market coverage [7]. - "Yuchun" targets high-net-worth individuals, emphasizing "ancient high-end gold" that combines traditional craftsmanship with modern aesthetics, enhancing its cultural and collectible value [9]. - "Yuchun Gold" aims to solidify its presence in the mass market by offering a diverse range of gold jewelry that meets the everyday needs of consumers, thereby reinforcing its market scale [11]. Brand Development - The company is integrating its brand strategy with national initiatives, including a high-speed rail naming partnership to enhance brand visibility and reach a broader audience [14]. - The dual-brand strategy is designed to meet varying consumer demands and create a complementary business model, with "Yuchun" representing cultural value and "Yuchun Gold" focusing on market scale [16]. Conclusion - The company aims to lead the industry towards a new ecosystem by leveraging cultural elements and a dual-driven strategy, promoting sustainable high-quality development in the Chinese gold sector [17].