KWEICHOW MOUTAI(SH:600519) Cai Jing Wang·2025-12-29 06:16Core Viewpoint - Guizhou Moutai (600519) is focusing on market-oriented reforms and enhancing consumer engagement to navigate the challenges in the liquor industry while seizing opportunities for growth in 2026 [1][2][5] Group 1: Market Strategy - The 2026 National Distributor Conference marks the first time all channel partners are invited since its inception in 1999, emphasizing collaboration and market insights [1] - The company aims to balance supply and demand, stabilize product pricing, and enhance service levels to create a favorable market environment [1][3] - The liquor industry is undergoing significant adjustments, but Moutai has shown resilience, with a stable market foundation despite shifting consumer demands [2] Group 2: Consumer-Centric Approach - Moutai is committed to aligning its product offerings with consumer needs, focusing on optimizing product structure and pricing to ensure market stability [4] - The company emphasizes the importance of understanding consumer preferences and enhancing the purchasing experience to build brand loyalty [4][5] - There is a shift from merely selling products to offering a lifestyle experience, integrating service as a core competitive advantage [5] Group 3: Channel Development - Moutai plans to enhance channel resilience and efficiency by adopting innovative operational models and improving collaboration among distributors [4] - The strategy includes expanding market reach by identifying new consumer segments and adapting to changing purchasing habits [3][4] - The company aims to create a synergistic ecosystem that enhances consumer engagement and satisfaction through improved service delivery [5]