Breo(SH:688793) Zhong Zheng Wang·2025-12-29 07:37Core Insights - The company has appointed Li Hua as the employee representative director of the sixth board, emphasizing its commitment to R&D and health technology [1] - The company is a leader in the smart portable massage device industry, focusing on "technology empowering health" and building a competitive advantage through a "hardware + service + ecosystem" model [1][2] - The company has a strong intellectual property portfolio with 1,919 patents and has received multiple awards for its products, indicating its innovation capabilities [2] - The company is actively expanding its market presence both domestically and internationally, with a focus on channel innovation and global layout [3][4] R&D and Product Development - The company invested 43.69 million yuan in R&D in the first three quarters of 2025, accounting for 7.92% of its revenue, highlighting its focus on maintaining competitiveness through innovation [2] - The introduction of the "Jiang Xiaozhu" series of smart moxibustion products combines traditional Chinese medicine with modern technology, addressing user pain points and enhancing customer retention [2] Market Strategy - The company is transforming its offline store model to a hybrid approach that combines technology products with effective massage services, launching the "Easy Moment" health management brand [3] - As of October 30, 2025, the company has established 15 "Easy Moment" stores across major cities, focusing on enhancing service offerings and expanding its market footprint [3] International Expansion - The company has been exploring overseas markets since 2010, establishing subsidiaries in Hong Kong, the United States, and Japan, and utilizing international platforms for online sales [4] - In 2024, the company achieved overseas revenue of 79.87 million yuan, a year-on-year increase of 9.49%, marking a new growth point for its performance [4]