KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-29 07:38Core Viewpoint - The Moutai Group is focusing on market-oriented development and enhancing its product, brand, channel, and service capabilities to drive high-quality growth in the liquor market [3][6]. Group 1: Development Policies - Moutai will scientifically plan its product release volume, maintaining the current volume of Moutai 1935 and directing expenses towards consumer engagement [3][6]. - The company will implement a "one city, one policy" approach, using "banquet + seasonal theme" activities to solidify existing consumer bases [3][6]. - There will be a focus on high-end and younger demographics, expanding the brand consultant scale and increasing conversion rates of potential customer groups [3][6]. Group 2: Product System - Moutai aims to deepen its offerings of Moutai 1935 and Moutai Prince, optimizing product structure and promoting product slimming [3][6]. - A market-oriented pricing mechanism will be established, allowing for dynamic adjustments in product release rhythm [3][6]. - The company will uphold quality standards and accelerate the construction of a digital traceability system to meet sourcing demands [3][6]. Group 3: Channel System - Moutai is transitioning its distribution channels from a "tree-like" model to a "forest-like" ecosystem, promoting diversification and flattening of channel structures [3][6]. - The company will enhance the construction and management of experience centers, facilitating the integration of online and offline experiences [3][6]. - A digital management network will be established to achieve data visualization and intelligent allocation across all channels [3][6]. Group 4: Service System - Moutai plans to reduce operational costs for distributors through subsidies and financial services [4][7]. - The company will enhance training and empowerment for distributors to improve their operational capabilities [4][7]. - Upgrades to the factory tour experience will be made, optimizing the full-dimensional service of "eat, stay, travel, play, gift, and purchase" [4][7]. - A consumer membership system will be developed to promote lifecycle value operations and enhance service quality [4][7]. Market Price Insights - According to "Wine Price Reference," the recent terminal transaction price for Flying Moutai has stabilized between 1816 and 1827 yuan [4][7]. - The price of premium Moutai has increased by 114 yuan over five days, rising from 2281 yuan to 2395 yuan, representing a 5% increase [4][7].