Core Viewpoint - Hema has officially launched its 2026 "New Year Festival," enhancing its store decorations and logistics to meet the holiday demand while introducing innovative AI features to engage consumers [1] Group 1: Event Launch and Preparations - Hema has started its 2026 "New Year Festival," with all stores nationwide adopting festive decorations [1] - To address the peak holiday demand, Hema has increased the frequency of store replenishment to ensure shelves remain stocked and quality is maintained [1] Group 2: Product Offerings and Consumer Engagement - Hema has introduced various AI interactive features, including unique products like pet New Year's dinners and scented candles, catering to diverse consumer expectations for the holiday [1] - The company has launched a local "shopping leaderboard" that displays popular New Year goods in real-time across different cities [1] - Users can create personalized gift cards using AI, generating custom 3D dynamic electronic covers based on products and Hema's IP, which can be sent directly to friends or shared in group chats [1]
盒马启动2026年“年货节” 增加AI互动和科技元素
Bei Jing Shang Bao·2025-12-29 07:48