逆市销冠！中建玖合靠什么刷新北京楼市？

Core Insights - 中建·运河玖院 has achieved significant sales success in a challenging real estate market, with 886 units sold in the first phase and 298 units sold on the opening day of the second phase, indicating strong demand and market resilience [1][4] - The project is a representation of 中建玖合's strategic approach to urban development and product innovation, showcasing a shift towards high-quality living environments and community integration [2][3] Group 1: Sales Performance - 中建·运河玖院 sold 886 units within 100 days of its first phase launch, achieving nearly two-thirds of total sales [1] - The second phase opened with 298 units sold on the first day, reinforcing the project's popularity in the market [1] Group 2: Company Background and Strategy - 中建玖合, a subsidiary of 中建二局, has a strong construction heritage and has been active in the Tongzhou area for many years, contributing to its market leadership [2] - The company has developed a "one core, four chips" technology framework to enhance its product offerings, focusing on high-quality urban living [2] Group 3: Project Features and Community Integration - 中建·运河玖院 features innovative design elements such as an underground corridor and aerial walkways, creating a vibrant and interconnected community space [3] - The project includes extensive community amenities, such as a 13,800 square meter community center and various recreational facilities, setting a new standard for residential projects in Beijing [3] Group 4: Marketing Innovation - 中建玖合 has transformed its marketing strategy from traditional methods to a new media-driven approach, utilizing online platforms for effective customer engagement [4][5] - The project achieved a lead-to-visit conversion rate of 48%, significantly higher than the industry average, demonstrating the effectiveness of its marketing tactics [5] Group 5: Regional Development and Market Dynamics - The success of 中建·运河玖院 is closely tied to the rapid development of Beijing's sub-center, which is transitioning from large-scale construction to functional and population growth [6] - The project is strategically located in a high-value area, benefiting from significant infrastructure investments and upcoming commercial developments [6] Group 6: Competitive Advantage - 中建玖合's ability to align with national strategies and focus on cultural and aesthetic values in its projects has positioned it favorably in the competitive real estate market [7] - The company's innovative approach to product development and marketing has allowed it to stand out and attract discerning customers [7]