Hisense V.T.(SH:600060) Zheng Quan Ri Bao Zhi Sheng·2025-12-29 08:09Core Viewpoint - The upcoming CES 2026 will showcase Hisense's advancements in RGB-Mini LED technology, positioning the company as a leader in the high-end display market against major competitors like Samsung, Sony, and LG [1][3]. Group 1: Hisense's Innovations and Market Position - Hisense is recognized as the pioneer of RGB-Mini LED technology, having launched the first RGB-Mini LED TV, the UX, at CES 2025 [2]. - The company has developed a diverse product lineup targeting various consumer segments, including ultra-flagship models priced from 10,000 to 100,000 yuan, significantly impacting the high-end television market [2]. - During the 2025 Double 11 shopping festival, RGB-Mini LED TVs captured nearly half of the sales in the 20,000 yuan and above segment for 85-inch models, establishing a market dominance where one in two high-end TVs sold is RGB-Mini LED [2]. Group 2: Industry Trends and Competitive Landscape - The RGB-Mini LED sector is experiencing heightened competition, with major global brands now entering the fray, indicating a shift from Chinese brand leadership to a global contest [3]. - Hisense's early market entry and technological advancements are reshaping the competitive landscape in high-end displays, making RGB-Mini LED TVs a critical factor in the market [2][3]. - Predictions suggest that RGB-Mini LED TV shipments could reach 500,000 units in 2026, representing a staggering 25-fold year-on-year growth, marking the beginning of a new era for RGB-Mini LED technology [2].