Guan Cha Zhe Wang·2025-12-29 08:20Core Insights - JD's restaurant brand Qixian Xiaochu has launched a nationwide partner recruitment plan, focusing on key regions including Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta [1] - The brand aims to complete its layout in all first and second-tier cities in China by the end of 2026 [1] Group 1 - Qixian Xiaochu's core features include "fresh stir-fry, transparent ingredients, and kitchen live streaming," with pricing set between 10-20 yuan, offering high cost-performance dining options [3] - The brand has validated its model in Beijing, where it has opened 30 stores covering major areas within the Fifth Ring Road [3] - During a promotional event from December 25 to 27, the daily order volume in Beijing exceeded 20,000, positively impacting nearby quality restaurants with an overall increase of nearly 10% in some business districts [3] Group 2 - In the national partner cooperation model, Qixian Xiaochu will provide a supply chain system, smart kitchen equipment, and unified food safety and operational management standards [3] - Partners are responsible for providing locations and localized operations to ensure consistent store quality [3] - The brand aims to expand its market coverage through a nationwide layout, providing related dining services to consumers [3]