当“热爱”成为价值共鸣 长城汽车要攀豪车高峰
Xin Jing Bao·2025-12-29 08:22

Core Viewpoint - The collaboration between Great Wall Motors and the Sanhe Classic Car Museum, highlighted by the lending of a Packard, symbolizes a deep-rooted passion for automotive culture and a strategic ambition to elevate Chinese automotive standards to a global level [1][6]. Group 1: Passion and Connection - The connection between Wei Jianjun and Huang Zongmin is rooted in their shared love for cars, transcending their different backgrounds [2]. - Great Wall Motors has focused on cultural depth, honoring Chinese cultural symbols while collaborating with the Sanhe Classic Car Museum to elevate the concept of "passion" [2][3]. - Wei Jianjun's expertise and enthusiasm for automotive technology impress Huang Zongmin, showcasing his ability to engage deeply with mechanical details [3]. Group 2: Long-term Commitment - Huang Zongmin's trust in Wei Jianjun stems from his 35 years of commitment to long-termism, which has been pivotal in Great Wall Motors' growth [4]. - Great Wall Motors has evolved from a small local factory to a leading Chinese automotive company, selling over one million vehicles annually and employing 85,000 people [5]. - The company emphasizes quality over quantity, investing heavily in R&D to maintain a competitive edge in the automotive market [4][5]. Group 3: Strategic Ambitions - The establishment of the "Super Luxury Vehicle Business Group" in January 2025 reflects Great Wall Motors' strategic focus on high-end automotive segments [4][7]. - The company's ambition is to create a unique Chinese luxury car culture, moving beyond mere imitation of foreign brands [7]. - The collaboration with the Sanhe Classic Car Museum is not just a marketing strategy but a commitment to learning from classic automotive design and craftsmanship [6][7]. Group 4: Future Outlook - Great Wall Motors aims to produce a super luxury car by 2026, marking a significant step in its journey towards creating iconic Chinese automotive products [6][7]. - The company's long-term vision is to elevate Chinese automotive culture and establish a brand identity that resonates with both domestic and international markets [7][8].

GWMOTOR-当“热爱”成为价值共鸣 长城汽车要攀豪车高峰 - Reportify