Sou Hu Cai Jing·2025-12-29 09:30Core Viewpoint - The transition from crowded bank branches to a significant decline in foot traffic is attributed to the rise of mobile banking apps, which allow customers to perform various banking tasks without visiting physical locations [3][5][7]. Group 1: Changes in Customer Behavior - Bank branches have seen a drastic reduction in customer visits, leading to a decrease in the workload for bank staff [3]. - Customers are increasingly using mobile banking apps for transactions such as deposits, withdrawals, and transfers, reducing the need for in-person visits [3][5]. - The decline in branch visits has prompted banks to consider closing physical locations if customer numbers continue to drop [3]. Group 2: Demographics Still Visiting Branches - Certain demographics, particularly the elderly, still prefer visiting bank branches for cash transactions and other services [5]. - Some customers require in-person assistance for complex transactions that cannot be completed through mobile apps, such as large loans or significant cash deposits [5]. Group 3: Adaptation of Bank Branches - To survive, banks are repurposing parts of their branches into areas for financial education and fraud prevention workshops, transforming them into community knowledge centers [7]. - This adaptation reflects the necessity for physical branches to evolve in response to the shift towards online banking, allowing them to maintain relevance in a digital age [7].