QIANHE(SH:603027) Cai Jing Wang·2025-12-29 09:51Core Insights - The company, Qianhe Flavor Industry, focuses on the clear trend of health-oriented condiments, emphasizing "clean ingredients" as its core principle [1] - Qianhe has developed a comprehensive product matrix that includes zero-additive, organic, and reduced-salt series, supported by a verifiable system for health commitments [1] - The company won the "2025 Industry Influence Brand" award at the New Consumption·New Economy Awards, reflecting its recognition in the context of consumer upgrades in the condiment industry [1] Product Quality and Safety - Qianhe implements a complete quality control system throughout the production chain, utilizing big data and supply chain management to ensure food safety [2] - The company has established strategic partnerships with core raw material suppliers, ensuring quality control from raw materials to sales, achieving over 2000 inspections and zero errors in CCP management over the past decade [2] Product Innovation and Consumer Focus - Qianhe has successfully combined tradition and innovation, focusing on consumer needs and transforming R&D results into high-quality products [3] - The company has launched several clean ingredient series products, including the Qianhe 0 series soy sauce, which has become a preferred choice among consumers [3] Transparency and Industry Standards - Qianhe addresses the "ingredient label trap" by being the first to place ingredient lists on the front of packaging, enhancing transparency and consumer trust [4] - The Qianhe 0 series soy sauce has achieved the first clean label product certification in the Chinese condiment industry, meeting compliance, safety, and transparency standards [4] Market Trends and Future Directions - The clean ingredient soy sauce is expected to become the preferred choice for Chinese households, with leading brands capturing 50% of the market share, projected to rise to 63.9% in the next three years [1] - The condiment industry is entering a turning point towards clean ingredient products, with quality competition becoming a central theme for sustainable development [4]