SF Holding(SZ:002352) Zhong Guo Jing Ji Wang·2025-12-29 10:22Core Viewpoint - The logistics industry is increasingly focusing on the winter sports economy, with companies like SF Express enhancing their services to meet the needs of snow sports enthusiasts, thereby contributing to the growth of the ice and snow economy [1][6]. Group 1: Logistics Innovations - SF Express has developed a specialized snow equipment delivery service, addressing the pain points of transporting snow gear, which is often cumbersome and prone to damage [1][4]. - The company offers a rapid delivery service, achieving cross-province delivery in as fast as 7 hours, ensuring that snow gear arrives almost simultaneously with the customers [4]. - SF Express provides customized packaging and real-time tracking for high-value snow equipment, enhancing the safety and reliability of the transportation process [4][7]. Group 2: Enhanced Customer Experience - The introduction of a 999 yuan snow season storage card by SF Express includes 15 free delivery services, allowing customers to easily switch between popular ski resorts without the hassle of repeated shipping [5]. - SF Express has created a closed-loop service network that includes door-to-door pickup and direct delivery to ski resorts, eliminating the need for customers to wait at airports for gear pickup [4][6]. Group 3: Industry Growth and Integration - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, driven by the increasing popularity of winter sports [6]. - SF Express is extending its services beyond just snow gear delivery to encompass the entire ice and snow travel experience, including local specialty product delivery and the establishment of themed stores at ski resorts [6][7]. - The company is positioning itself as a key partner in the ice and snow industry, supporting events and activities with tailored logistics solutions, thereby enhancing its brand influence in the cultural and tourism sectors [7][8].