赚钱后，短剧千万分账时代的甜蜜与烦恼

Core Narrative - 2025 is a pivotal year for the global economy and China's industries, marked by deep differentiation and value reconstruction, moving beyond mere trends to a more mature market landscape [1] Short Drama Industry Overview - The short drama industry is actively seeking "new content" as audience demands evolve, moving away from sensationalism to more substantive storytelling [2][3] - The success of "Summer Fendela," which surpassed 3 billion views by October 7, highlights the rapid development and increasing diversity of content types in the short drama market [4] - The industry is experiencing a dual trend of mass production and a collective search for quality storytelling, indicating a maturation of the market [3] Content Production and Quality - The production process in short dramas has become more structured, with a focus on quality and audience engagement, as seen in the meticulous approach of creators like director Mu Yu [6][9] - The industry is witnessing a significant increase in script submissions, with standards for approval becoming more stringent, reflecting a shift towards higher quality content [11][12] - The emergence of a "fixed user base" is evident, with platforms like Hongguo and Hema capturing a significant share of active users, indicating a competitive landscape [7][14] Financial Dynamics and Revenue Models - The short drama industry is transitioning from a focus on traffic to a more nuanced approach that respects content business logic, with revenue-sharing models becoming more prevalent [15][17] - Hongguo's aggressive revenue-sharing policies, which include guaranteed payments for scripts and varying profit-sharing percentages, illustrate the industry's shift towards monetization [16] - The financial landscape is evolving, with reports indicating that many short dramas are beginning to turn a profit, contrasting with previous trends of widespread losses [16] Industry Challenges and Future Directions - The industry faces challenges in balancing production capacity with quality, as platforms push for increased output while some creators prioritize craftsmanship [17] - The ongoing search for compelling stories and audience engagement remains central to the industry's evolution, with a focus on continuous innovation and adaptation [8][10]