ZETA(US:ZETA) Yahoo Finance·2025-12-29 10:24Company Performance - Zeta Global Holdings Corp. (NYSE:ZETA) experienced a significant increase of 15.06 percent week-on-week, attributed to the Christmas rush and investor repositioning ahead of anticipated business updates next month [1]. Upcoming Events - Chairman David Steinberg will participate in CES 2026 on January 6 to discuss the future of Athena and AI-powered marketing [2]. - The discussion will focus on trends shaping the next era of marketing technology and how Athena's conversational intelligence is enhancing the relationship between marketers and technology, leading to improved return on investment [4]. Product Overview - Athena is described as a "superintelligent agent," functioning as an AI-powered conversational interface that personalizes the digital workspace for marketers, optimizing campaigns and predicting outcomes to drive profitable growth [3]. Industry Insights - Steinberg emphasized the rapid pace of AI innovation in the marketing industry, asserting that Athena is central to this transformation [5].