FOTON(SH:600166) Bei Jing Ri Bao Ke Hu Duan·2025-12-29 11:04Core Viewpoint - The strategic cooperation agreement between the National Centre for the Performing Arts and BAIC Group marks the beginning of a cross-industry collaboration aimed at integrating the automotive industry with cultural arts, contributing to the economic and social development of the capital [1][3]. Group 1: Strategic Cooperation Details - BAIC Group has become the "strategic partner" of the National Centre for the Performing Arts, with its luxury brand, Enjoy Car, designated as the "official vehicle" of the theatre [3]. - The collaboration will encompass various areas including technology cooperation, product showcasing, brand promotion, cultural creative development, and artistic performances [3]. Group 2: Cultural and Manufacturing Integration - The integration of culture and manufacturing is seen as a necessary trend, with both parties aiming to foster the vitality of traditional and modern Chinese culture, creating a new image of intelligent and culturally rich Chinese manufacturing [5]. - The partnership is positioned as a practical implementation of serving the modernization of the capital, aligning with the aspirations of the people for a better life [5]. Group 3: Technological Innovations and Product Development - A new audiovisual innovation laboratory named "Hall Echo" was inaugurated, focusing on creating exclusive sound systems and audiovisual solutions for BAIC's self-owned vehicle brands [7]. - BAIC Group's Enjoy Car will operate as the reception vehicle for artists and guests at the National Centre for the Performing Arts, showcasing the allure of "new luxury" in Chinese automobiles [9]. Group 4: Future Prospects and Goals - The signing ceremony is viewed as the prelude to a deeper collaboration, with BAIC Group committed to fulfilling its responsibilities as a state-owned enterprise in the capital [9]. - The company aims to leverage shared resources and create mutual value, enhancing the cultural impact of both the automotive products and the artistic offerings of the theatre [9].