2 1 Shi Ji Jing Ji Bao Dao·2025-12-29 11:06Core Viewpoint - The leadership changes at Wey brand reflect the challenges of establishing a high-end automotive brand in China, with the company striving to find a sustainable path for growth and brand identity [2][3][4]. Group 1: Leadership Changes and Strategy - Wey brand has undergone its tenth leadership change in eight years, indicating a struggle to establish a stable brand identity and operational strategy [2][3]. - The recent appointment of Zhao Yongpo as CEO aims to leverage the efficiency of the main brand's system and user base to enhance Wey's performance [4][5]. - The company acknowledges the complexity of managing a high-end brand, emphasizing the need for comprehensive skills in leadership [7][8]. Group 2: Sales Performance and Financials - Wey brand's sales reached 89,000 units in the first eleven months of the year, marking a 93.34% year-on-year increase, significantly outpacing other brands like Tank and Haval [3]. - Despite revenue growth, Great Wall Motors reported a decline in net profit, with sales expenses rising to 7.95 billion yuan, a 55.6% increase from the previous year [3][5]. - The company has invested at least 2 billion yuan in direct sales channels to support its high-end strategy [3][4]. Group 3: Brand Positioning and Market Strategy - The high-end positioning of Wey brand remains unchanged, focusing on the "large six-seat SUV" category and expanding direct sales channels to unify pricing and service standards [3][4]. - Great Wall Motors claims the highest average selling price among Chinese automotive companies, with prices exceeding 180,000 yuan in international markets and 200,000 yuan domestically [4][15]. - The company is working to establish a clear value proposition in the minds of consumers, emphasizing the importance of brand perception in achieving high-end status [4][14]. Group 4: Technological Advancements and Future Products - Great Wall Motors is accelerating its efforts in smart technology, with the launch of the new Blue Mountain intelligent version featuring advanced driving assistance systems [4][16]. - The company plans to introduce a range of products with multiple powertrain options, including gasoline, HEV, PHEV, and electric vehicles, under a unified design [18][19]. - The focus on mechanical quality and emotional value remains a core aspect of the brand's identity, with plans to incorporate powerful engine options like V6 and V8 in future models [19].