上海发文扩大服务消费：推动文博场馆延时开放，培育国际美食集聚区

Core Viewpoint - Shanghai government has announced measures to enhance service consumption, focusing on high-quality supply, brand innovation, integrated consumption scenarios, and an optimized environment to stimulate growth in the service sector [1]. Group 1: Enhancing High-Quality Service Consumption Supply - The initiative aims to elevate cultural and tourism service levels by extending operating hours for museums and tourist attractions, encouraging innovative exhibition methods, and supporting the creation of high-quality cultural products [1][2]. - The sports service market will be invigorated through the development of event economies and the promotion of the "Shanghai Sports" brand, alongside enhancing public sports facilities [2]. - The education sector will see improved access for non-academic training institutions, with streamlined approval processes and the introduction of diverse learning products for the elderly [2]. - Health consumption will be internationalized, promoting specialized medical services and encouraging collaboration between medical institutions and insurance companies [2]. Group 2: Brand Innovation to Stimulate New Service Consumption Dynamics - There will be increased efforts in brand cultivation, including the establishment of mechanisms to discover new service brands and support for industry organizations in brand development [5]. - A robust standard support system will be developed for various service sectors, ensuring quality and service norms are met [6]. - The foundation for brand development will be strengthened through enhanced capabilities of industry organizations and the establishment of a professional talent pool [6]. Group 3: Creating Integrated Consumption Scenarios - The initiative promotes the creation of cross-sector integrated service consumption scenarios, such as "tourism+", "sports+", and "health+", encouraging collaboration among various service providers [7]. - Support for the "IP+" model will be provided to leverage cultural IPs for driving consumption, particularly in entertainment and digital sectors [7]. - The application of digital technologies like AR and VR will be encouraged to create immersive and sustainable service consumption experiences [7]. Group 4: Optimizing Environment to Stimulate New Service Consumption Growth - A service consumption credit system will be established, promoting credit evaluation and public disclosure of credit ratings for businesses [9]. - Financial institutions will be encouraged to enhance their customer evaluation and risk management systems, supported by third-party credit service providers [9].