大模型推广，也开始“送鸡蛋”了

Core Viewpoint - The article discusses the unusual marketing strategy of Ant Group's AI health application, "Antifufu," which has adopted offline customer acquisition methods, including ground promotion, despite the high internet penetration rate in China. This approach raises questions about the target user base and the effectiveness of traditional marketing channels in the current digital landscape [1][9]. Group 1: Marketing Strategy - Ant Group has launched a comprehensive promotional campaign for Antifufu, utilizing both online and offline channels, including public transport and ground promotions [1][3]. - The ground promotion for Antifufu is unique among major AI models, as most competitors rely on digital marketing strategies rather than offline methods [3][6]. - The cost of acquiring new users through ground promotion for Antifufu is approximately 10 yuan per user, which is lower than the average cost of acquiring users through digital marketing [3][7]. Group 2: User Acquisition and Market Position - Antifufu's user acquisition strategy appears to target a broad audience, potentially indicating a lack of specific user requirements [9][10]. - The application has seen a significant increase in user engagement, with 55% of its users coming from lower-tier cities, addressing the demand for accessible healthcare services in underserved markets [19][20]. - The competitive landscape shows that while other AI models have shifted away from ground promotion, Antifufu's approach may allow it to capture a larger user base in a market with growing demand for health services [6][19]. Group 3: Product Features and Business Model - Antifufu has transitioned from a tool-based application to a more comprehensive "AI health friend," offering features such as health companionship, health inquiries, and services [14][15]. - The application is positioned to leverage data from smart hardware to provide personalized health insights, which could lead to a viable business model through partnerships with healthcare providers and insurance companies [17][19]. - Antifufu's strategy includes building a user base before monetization, focusing on providing valuable health services without immediate advertising or monetization strategies [19][20].