“宅家跨年”成新潮流，跨年餐饮消费供需两头热

Core Insights - The demand for dining out on New Year's Eve is surging, with popular restaurants experiencing full bookings and long wait times, leading to a trend of "celebrating at home with takeout" among younger consumers [1][4] - Dazhong Dianping's "Quality Takeout" has launched a "New Year Special Plan" to enhance the "celebrating at home" experience, offering 45 million large vouchers and exclusive "must-eat" packages from over 100,000 high-rated restaurants nationwide [1][4] Group 1 - The "New Year Special Plan" runs from December 29 to January 3, featuring partnerships with top restaurants to provide exclusive takeout options, including a "1v1 urgent delivery" service [1][4] - A representative from a Shanghai "must-eat" restaurant noted that their private rooms for New Year's Eve are fully booked, with nearly 80% of the dining hall reserved, indicating high demand for both dine-in and takeout options [4] - The initiative aims to meet the new consumer trend of "celebrating at home," alleviating pressure on high-end restaurants during peak holiday periods while creating new online growth opportunities [4] Group 2 - The popularity of "celebrating at home" reflects consumers' desire for comfort, quality, and personalization during holiday experiences [4] - "Quality Takeout" integrates supply and demand resources to fulfill consumer needs for high-quality, ceremonial dining experiences while expanding the service radius and promoting holiday consumption growth [4]