三只松鼠生活馆7店同开,瞄准现制+生鲜+标品全新品类组合,自有品牌占比超90%

Core Insights - Three squirrels (300783) announced the opening of the first batch of seven standard lifestyle stores nationwide from December 26 to 28, covering regions such as Wuhu, Wuwei, Ningguo, Langxi, and Guangde [1] Group 1: Store Expansion - The first batch of standard stores focuses on high-density layout in the southern Anhui region, aiming to be closer to the daily lives of residents in lower-tier cities [1] - The new stores maintain a "freshly available" atmosphere and aim to serve a 15-minute community living circle, with a simpler and more efficient store style compared to the flagship store in Wuhu [1] - The seven lifestyle stores have a business area ranging from 560㎡ to 330㎡, targeting a new product category combination of freshly made, fresh produce, and standard products [1] Group 2: Product Offerings - The stores feature over 1,500 high-frequency essential items, with more than 90% being private label products and 70% being new products [1] - Some products in the lifestyle stores are labeled with "True Fresh" or "A" grade, focusing on freshness within 24 hours, clean labels, and good pricing [2] - The "True Fresh" series includes products like freshly processed fruits and vegetables, while the "True Good" series emphasizes clean, healthy, and organic products [2] Group 3: Future Plans - The company plans to accelerate store openings, with 27 new lifestyle stores set to open between January 2026 and the Spring Festival, including 12 mini lifestyle stores in Nanjing [2]