这家人靠卖牛肉干年入40亿美元

Core Insights - Jack Link's is the largest beef jerky producer globally, valued at $4 billion, with annual sales of 800 million packages of meat snacks and other products [2][5] - The company holds a 34% market share in the U.S. meat snack market, generating approximately $2 billion in annual revenue [5] - Despite its leading position, the company faces intense competition and aims to create higher revenue in a limited market space [17] Company Overview - Founded by Jack Link in the 1980s after a failed meat processing business, the company began producing beef jerky using a family recipe [5][10] - Jack Link's products are sold in over 200,000 retail locations across the U.S. and exported to 55 countries [6] - The company has a gross margin exceeding 30%, with an estimated annual EBITDA of $200 million [9] Leadership and Strategy - Troy Link, the current CEO, took over in 2013 and emphasizes long-term growth despite rising meat costs [9][15] - The company remains 100% family-owned, with no immediate plans for sale, and is valued conservatively at $4 billion [8][9] - Jack Link's has expanded its product line significantly, with bagged beef jerky accounting for over 50% of total revenue [13] Market Dynamics - The global meat snack industry is valued at $9 billion, with significant capital investment and M&A activity in recent years [6][15] - New competitors like Chomps and Archer are gaining market share, with Chomps projected to reach $400 million in revenue and Archer expected to exceed $500 million [17][18] - The industry is projected to grow at an annual rate of 11% over the next five years, indicating strong consumer demand for meat snacks [18] Future Outlook - Jack Link's is investing $450 million in a new factory in Georgia to enhance production capacity for meat sticks and cheese sticks [19] - The company aims to attract younger consumers through collaborations with popular influencers and sponsorships in sports [18][19] - The family intends to maintain ownership and continue expanding the brand, with potential future involvement from the next generation [19][20]