董宇辉直播超亿元沙发订单引“代工”传言 顾家家居回应：均为自制，正在加快生产

Core Insights - A live streaming event led by Dong Yuhui resulted in significant sales for Gujia Home, with total sales reaching 356 million yuan in 5.5 hours, including over 100 million yuan from a single leather sofa model [1][2] - Concerns arose within the supply chain regarding the feasibility of fulfilling approximately 30,000 sofa orders, with rumors suggesting that many manufacturers were hesitant to accept the orders due to cost and supply chain pressures [2][8] - Gujia Home confirmed that all sofas sold during the live stream were self-manufactured and that production was being accelerated to meet demand [2][10] Sales Performance - The live stream generated over 1 billion yuan in orders, equivalent to approximately 8 days of Gujia Home's average daily sales of 15.53 million yuan [9] - In the first half of 2025, Gujia Home reported sofa revenue of 5.667 billion yuan, a year-on-year increase of 725 million yuan, with sofas accounting for 57.82% of total revenue [9] Supply Chain and Production Challenges - The live stream's success poses a test for Gujia Home's supply chain and operational capabilities, highlighting both visible and hidden costs associated with production [10] - Gujia Home's production model primarily relies on self-manufacturing, supplemented by external production to address capacity constraints while maintaining product quality [10]