Proya(SH:603605) Cai Jing Wang·2025-12-29 13:33Core Viewpoint - The article emphasizes that new consumer brands, particularly in the beauty sector, are not only symbols of commercial success but also play a crucial role in driving social progress and building a better life, with Proya (603605) exemplifying this integration of business success and social responsibility [1] Group 1: Social Responsibility Practices - Proya's social responsibility initiatives are rooted in long-term commitment rather than short-term marketing strategies, having invested nearly 2 million yuan over 18 years to improve educational resources in rural areas [2] - The company has expanded its educational support to border regions, launching the "Love in the Border, Illuminate the National Gate" project in 2023, with an investment of 3.4 million yuan to enhance school sports facilities and organize sports events [2] - Proya has a history of emergency disaster relief, providing 5 million yuan in aid during the 2008 Wenchuan earthquake and participating in subsequent disaster relief efforts [2] Group 2: Recognition and Impact - Proya's philanthropic efforts have been recognized, joining the "Guangcai 100" private enterprise public welfare foundation alliance and being rated as one of the "Pioneer 20" enterprises for ESG charitable influence in Hangzhou [3] Group 3: Focus on Social Issues - The Proya Public Welfare Foundation has strategically focused on the deep social issue of "mental health for new mothers," launching the "Proya Love Mom" project in 2025, which addresses the psychological challenges faced by women during the transition to motherhood [4] - The project includes the release of a report based on 2,481 valid samples, transforming individual narratives into public discourse and fostering widespread discussion on the complexities of motherhood [4] - Proya collaborates with various stakeholders to provide a comprehensive support network for new mothers through workshops that promote mental well-being and social advocacy [4] Group 4: Long-term Vision and Ecosystem Thinking - Proya's philanthropic model reflects a clear commitment to long-termism and ecological thinking, with a focus on sustainable and systemic empowerment in education and women's welfare [5] - The company has developed a multi-dimensional and sustainable women's welfare system, addressing issues from employment equality to mental health for new mothers [5] Group 5: Business and Social Value Integration - Proya demonstrates that true leaders in the new consumer landscape are creators of user value, drivers of industrial upgrades, and partners in social progress [6] - The integration of commercial resources with social needs enhances brand reputation and consumer recognition, achieving a symbiotic growth of corporate and social value [6]