董宇辉直播间亿元沙发陷“代工”质疑，顾家家居回应：均为自主生产

Core Insights - Dong Yuhui, a leading livestreamer, achieved a record sales figure of 3.56 billion yuan in a single session on the "With Hui Along" livestream, with a specific sofa product from Kuka Home (603816.SH) surpassing 100 million yuan in sales, attracting significant market attention [1] - Kuka Home confirmed that all sofas sold during the livestream were self-manufactured, addressing concerns about third-party production [1] - The company reported a total revenue of 15.012 billion yuan for the first three quarters of 2023, reflecting an 8.77% year-on-year increase, with a net profit of 1.539 billion yuan, up 13.24% year-on-year, indicating improved operational efficiency [4] Company Overview - Kuka Home, established in 1982 and headquartered in Hangzhou, specializes in the research, design, production, and sales of mid-to-high-end soft furniture, including sofas, soft beds, dining chairs, and custom furniture [4] - The company has transitioned to a new controlling shareholder, Yingfeng Group, as of January 2024, following the completion of share transfer registration [4] - A nearly 2 billion yuan private placement plan was approved in November 2025, aimed at strengthening core product categories and investments in smart technology, with the actual controller's shareholding increasing to 37.37% [4] Production and Sales Strategy - Kuka Home's 2024 annual report clarified that outsourcing is only used to alleviate some production capacity pressure and primarily for non-core products, while core products like sofas and custom furniture are designed and produced in-house [3]