海澜之家携手adidas共建“体育+”生态圈，以商业向善赋能全民健身未来

Core Insights - The collaboration between HLA and adidas aims to build a sustainable "Sports+" ecosystem that transcends traditional commercial partnerships, focusing on both commercial and social value [1][2] Group 1: Collaboration and Ecosystem Development - The partnership represents an evolution from simple brand collaboration to a comprehensive ecosystem, integrating event operations, product co-creation, public welfare initiatives, and cultural promotion [2] - HLA has a long-standing commitment to sports, evidenced by its sponsorship of various events and the establishment of sports landmarks, laying a solid foundation for the "Sports+" ecosystem [2] Group 2: Runner Empowerment - The "Lan Run Study Society" will undergo a systematic upgrade, having attracted over 10,000 runners from 22 provinces since its launch in 2025, with a significant online viewership [3] - adidas will contribute its global expertise in sports science and event management to enhance the runner experience and expand the society's offerings [3] Group 3: Public Welfare Initiatives - The "More Warmth" initiative will be upgraded to focus on supporting children's sports dreams in remote areas, having already reached over 300,000 students across 1,700 schools since its inception in 2014 [4] - The partnership will involve resource integration to provide sports equipment and professional training courses to promote healthy habits among children [4] Group 4: Cultural Integration - A commemorative sweatshirt themed around the Year of the Horse was launched, embodying the "Dragon Horse Spirit" and blending cultural elements with modern sports design [5] Group 5: Future Vision - HLA is evolving from a national clothing leader to a health lifestyle advocate through systematic sports investments, enhancing its influence and integrating adidas's global expertise [6] - The partnership aims to create a healthier, warmer, and more sustainable future by promoting active lifestyles and social responsibility [6]