得利斯创新营销模式驱动企业高质量发展 实现新零售强势破亿元

Core Insights - Delisi Group's new retail division achieved a significant milestone by surpassing 100 million yuan in sales for the fiscal year 2025, indicating a key breakthrough in its strategic transformation towards digital economy and channel innovation [1][2] Group 1: Sales Performance - The new retail business of Delisi demonstrated strong growth momentum and a clear strategic path, driven by a market-oriented approach and a dual-driven online marketing system combining brand self-broadcasting and influencer distribution [1] - Delisi's sales performance is supported by a solid product lineup, with core products like classic ham, sauce beef, and juicy grilled sausages becoming popular items on various e-commerce platforms [2] Group 2: Strategic Initiatives - The company has established deep partnerships with leading live-streaming platforms and well-known influencers, achieving impressive results such as single live-stream sales exceeding 10 million yuan [1] - Delisi's chairman, Zheng Simin, actively participates in live-streaming sales, enhancing brand recognition and market influence while emphasizing the importance of consumer interaction and digital transformation [1] Group 3: Operational Strength - Delisi's national production layout and mature supply chain system provide a solid foundation for the rapid and stable development of its new retail business, with over 100,000 tons of annual meat product capacity across five major production bases [2] - The company's strategy of "online and offline integration, domestic and international collaboration" has injected new momentum into overall revenue growth, demonstrating that traditional food manufacturers can effectively stimulate brand vitality and explore new growth spaces through innovative marketing models [2]