DFAC(SH:600006) Jing Ji Guan Cha Wang·2025-12-29 14:22Core Viewpoint - Dongfeng Warriors is undergoing significant transformation through product innovation, team restructuring, and strategic collaboration with Huawei, aiming to enhance its market position and user value [2][3][4]. Product and Team Updates - Dongfeng Warriors has signed a strategic cooperation agreement with Huawei to enhance product development, technology innovation, and marketing strategies, with the first model, M817, launched in August 2023 [3][4]. - The leadership team has been restructured, with new CEO Wan Liangyu emphasizing a shift from a product-centric to a user-value-centric approach [4][5]. - The new management team includes individuals with diverse backgrounds, aiming to foster a more dynamic and collaborative organizational culture [4][5]. Strategic Initiatives - The new development strategy, named "Climbing Peak Action," focuses on a comprehensive transformation across four dimensions: organization, product, technology, and ecosystem [4][5]. - Dongfeng Warriors is implementing a "user direct connection" agile system with a management standard that ensures rapid response to user needs [5][6]. Product Lines and Technology - The company plans to introduce a new series of vehicles targeting a broader consumer base, alongside its flagship 917 series and M series, with a focus on outdoor experiences [7][8]. - A significant investment of 12 billion yuan is allocated for R&D to deepen the integration of smart technology and off-road capabilities [7][8]. Ecosystem Development - Dongfeng Warriors aims to create a "playable and enjoyable" off-road ecosystem, including partnerships with Huawei for flagship experience centers and extensive charging infrastructure [8]. - The company is set to enhance its collaboration with Huawei in areas such as software, internet, and AI, positioning itself uniquely in the market [8].