董宇辉一场直播，一款真皮沙发卖出超过1亿元！天量订单真接得住？品牌方回应：都是自制，正加快生产

Core Insights - The live stream event led by Dong Yuhui resulted in significant sales for Gujia Home, with total sales reaching 356 million yuan in 5.5 hours, including over 100 million yuan from a single leather sofa model [1] - There are concerns within the supply chain regarding the feasibility of fulfilling approximately 30,000 sofa orders, with rumors suggesting that many manufacturers are hesitant to take on the orders due to cost and supply chain pressures [2][5] - Gujia Home has confirmed that the sofas sold during the live stream are self-manufactured and production is being accelerated to meet demand [2][6] Sales Performance - The live stream generated over 1 billion yuan in orders, which is equivalent to approximately 8 days of the company's average daily sales of 15.53 million yuan [6] - In the first half of 2025, Gujia Home reported sofa revenue of 5.667 billion yuan, a year-on-year increase of 725 million yuan, indicating a growth in market share [6][7] Supply Chain and Production - The company primarily follows a self-manufacturing model, supplemented by external production to address capacity constraints while ensuring product quality and cost competitiveness [7] - Concerns have been raised about hidden costs in production processes, which may affect the overall profitability of fulfilling the large orders generated from the live stream [7]