茅台酱香酒明年怎么做？动态调整投放节奏 主力产品不增量

Core Viewpoint - Moutai's marketing strategy for its sauce-flavored liquor is set to focus on "consumer-centric" and "market-oriented" approaches, aiming for enhanced product structure, reasonable pricing, improved service levels, and stronger brand presence by 2026 [2] Group 1: Marketing Strategy - Moutai plans to enhance collaboration with distributors and integrate online and offline channels to create a resilient distribution network [2] - The company aims to build a high marketization level and strong risk resistance in its operations [2] Group 2: Performance Highlights - Moutai's sauce-flavored liquor has surpassed a market scale of 200 billion yuan as of the end of 2024, marking significant growth over the past decade [2] - In 2025, despite facing market challenges, Moutai managed to alleviate channel pressures and achieve new results through strategic adjustments [2] Group 3: Key Achievements - Moutai's sauce-flavored liquor has seen a rise in industry ranking, with notable product performance, particularly for Moutai 1935 and Moutai Prince, where most products maintain a sales rate above 75% [3] - The company has strengthened its channel partnerships by focusing on three transformation areas: scenarios, customer groups, and service [3] Group 4: Future Directions - Moutai will focus on enhancing the capabilities of distributors and improving consumer value through functional, experiential, and emotional aspects [4] - The company plans to implement a four-system approach encompassing development policies, product offerings, distribution channels, and service enhancements [5] Group 5: Market Trends - The liquor industry is experiencing a significant adjustment, with a trend towards market share concentration among strong brands, particularly in the sauce-flavored segment [5] - Moutai aims to capture more consumer scenarios and channel potential by positioning its products within the 200 to 1000 yuan price range [5]