KOTRA发布全球战略 供应链、AI与韩流消费成2026年三大增长关键

Core Insights - KOTRA identifies three major trends for Korean companies to focus on in response to rising global trade protectionism and economic security issues [1] Group 1: Global Supply Chain Restructuring - The first trend is the restructuring of global supply chains centered around "friend-shoring," with countries actively moving key industries like semiconductors and batteries to local and friendly nations, presenting strategic opportunities for Korean companies to deeply integrate into international core supply chains [1] Group 2: Technological Competition - The second trend involves a shift from software to "physical AI" technology competition, with global AI investments increasingly focusing on humanoid robots and autonomous driving, which interact with the physical world [1] Group 3: Global Expansion of K-Consumer Goods - The third trend is the global expansion of K-consumer goods driven by the Korean Wave (Hallyu), which has evolved into a globally shared "K-lifestyle," directly boosting exports of cosmetics, food, and pharmaceuticals, with multi-category annual export value surpassing 10 billion USD, becoming a stable pillar of export growth [1] Group 4: Strategic Recommendations - KOTRA emphasizes that companies need to proactively adapt to supply chain restructuring trends and seize opportunities in emerging markets represented by the "Global South," as well as in the AI and consumer goods growth sectors to build diversified competitiveness [1]