提前开拍！从本命年纪念到自我犒赏，预制马年新年照成“香饽饽”| 消费新观察

Core Insights - The popularity of New Year photography is rising, particularly with themes related to the Year of the Horse, as families, especially young ones, are planning early to capture their hopes for the new year [1][5] Group 1: Market Trends - Photography studios are incorporating traditional elements like horse-themed paper cuts and shadow puppets into their designs, blending cultural heritage with modern aesthetics [1][2] - Various photography packages are being offered, with prices for single photo sessions starting at 1,289 yuan for 12 edited photos, and family packages available at discounts [2][5] - The demand for New Year-themed photography has increased, leading to a recommendation for customers to book at least a week in advance due to rising appointment popularity [2][6] Group 2: Consumer Behavior - Families celebrating the Year of the Horse are particularly interested in themed photography for commemorating significant milestones, such as a child's 12th birthday [5] - Young consumers are seeking personalized and meaningful experiences through New Year photography, valuing the emotional significance and unique themes [5][6] - The shift in consumer behavior indicates that New Year photography is evolving from a temporary purchase to a holiday necessity, with a focus on cultural depth and personalized services [6]