“双节”将至 西安多场特色活动营造节日消费氛围

Core Viewpoint - The Xi'an Municipal Bureau of Commerce is implementing a series of consumer promotion activities to boost consumption during the "Double Festival" period, focusing on expanding domestic demand, promoting consumption, and benefiting people's livelihoods [1][3]. Group 1: Promotion Activities - The Bureau is organizing a variety of large-scale promotional events, including the "21st Xi'an New Year Goods Fair," "Good Things Ahead, Happy Shopping in Chang'an," and the "National Online New Year Goods Festival," featuring over a thousand merchants and more than ten thousand types of products [1][3]. - Activities will include discounts, giveaways, and a special "New Year Goods Zone" in key commercial areas, combining live demonstrations, creative product sales, and food tastings to enhance the festive shopping atmosphere [1][3]. Group 2: Online and Offline Integration - The Bureau is coordinating with major commercial enterprises to create a seamless online and offline shopping experience, focusing on food, travel, and home appliances, with a series of integrated promotional activities [1][3]. - The initiative aims to meet diverse consumer needs through various discount measures and rich shopping scenarios [1][3]. Group 3: Consumer Environment Optimization - To ensure the smooth execution of promotional activities, the Bureau emphasizes both service enhancement and regulatory oversight, aiming to optimize the consumer environment for residents and visitors [1][3].