SCSF(SH:600779) Xin Lang Cai Jing·2025-12-29 19:18Core Viewpoint - Water Jiufang aims to contribute to Chengdu's high-quality development by focusing on six key areas as it transitions into the "15th Five-Year Plan" period, aligning its growth strategy with the city's development goals [4]. Group 1: Industry Development - The "15th Five-Year Plan" emphasizes the optimization and enhancement of traditional industries, with Chengdu aiming to build a modern industrial system centered around advanced manufacturing [5]. - Water Jiufang, as a leading enterprise in Chengdu's liquor production, is strategically expanding its production bases, integrating traditional brewing techniques with modern technology, and investing over 6.8 billion yuan in its Qionglai production base [5]. - The company is creating a micro-ecosystem that covers the entire production chain, enhancing efficiency while preserving traditional craftsmanship [5]. Group 2: International Engagement - Water Jiufang is positioned as a key player in Chengdu's goal to become a national center for international exchanges, leveraging its unique advantages from foreign partnerships [6]. - Since its acquisition by Diageo in 2013, Water Jiufang has integrated international management practices, enhancing its global market presence and confidence among foreign investors [6]. Group 3: Consumer Trends - The company is responding to changing consumer preferences by focusing on quality upgrades and emotional consumption, aligning with Chengdu's goal of becoming a major international consumption center [7]. - Water Jiufang's dual-brand strategy, featuring the main brand and the high-end "Diyifang," caters to different consumer segments, reinforcing its market position [7][8]. Group 4: Cultural Integration - Water Jiufang is actively contributing to Chengdu's cultural development by transforming its historical heritage into a vibrant cultural brand, supported by its status as a national cultural heritage site [9]. - The company has launched a unique cultural tourism route that connects its museum with other city landmarks, enhancing public engagement with its heritage [9]. Group 5: Technological Innovation - The "15th Five-Year Plan" highlights the importance of technological innovation, which Water Jiufang is addressing through research collaborations focused on microbial communities in traditional brewing [10]. - The company is utilizing smart manufacturing technologies to enhance production processes, ensuring that traditional techniques are preserved while improving efficiency [10][11]. Group 6: Sustainability Initiatives - Water Jiufang has integrated sustainability into its core strategy, establishing a comprehensive ESG framework and setting quantifiable goals for carbon reduction and resource recycling [12][13]. - The Qionglai production base exemplifies the company's commitment to green practices, achieving significant energy savings and waste recycling, and receiving international green building certifications [12][13].