Reed's, Inc. Announces Appointment of Neal Cohane as Chief Operating Officer

Core Viewpoint - Reed's, Inc. has appointed Neal Cohane as Chief Operating Officer, effective January 5, 2026, to lead the company's operations and drive growth in the beverage industry [1][3]. Group 1: Appointment Details - Neal Cohane brings decades of leadership experience in the beverage industry, having previously served as Chief Sales Officer at Eastroc Beverages and founded Rootstock Brands, Inc. [2] - Cohane has a history with Reed's, having served as Chief Sales Officer for over 15 years, contributing to the brand's expansion and strengthening retail and distributor relationships [2][3]. Group 2: Strategic Objectives - The company aims to secure new business channels, expand distribution, increase sales velocity across existing channels, and deepen partnerships with distributors and retailers [3]. - Strengthening relationships with distributors and retailers will be a top priority for the company in 2026 and beyond [3]. Group 3: Company Overview - Reed's, Inc. is a leader in handcrafted, natural ginger beverages and operates under the brand names Reed's®, Virgil's®, and Flying Cauldron® [4]. - Established in 1989, Reed's products are sold in over 32,000 stores nationwide, highlighting its significant market presence [4].